London Sports Festival - 2025

London Sports Festival 2025 ran over five months, successfully drawing more than 30,167 participants across the capital and reaffirming sport’s power to drive economic recovery, community engagement and footfall in central London.

The festival was delivered by Central London Alliance (CLA), with headline partner Blue Orchid Hospitality, plus numerous other partners and received support from the City of London Corporation and Tower Hamlets. The festival effectively transformed public spaces into vibrant areas of activity.

Spanning across twelve London locations including iconic spaces like the City of London Corporation’s Headquarters, Guildhall Yard, St Paul’s Cathedral Churchyard, Tower Hill Terrace, Mansion House and Hay’s Galleria to hidden streets in St James’s Park and Tower Hill, London Sports Festival 2025 brought a unique series of installations and activations across our capital city.

The festival hosted a diverse programme of activity from much-loved favourites such as football, basketball and table tennis to the world’s fastest growing sports, padel and pickleball, together with the UK’s debuts of padel table tennis and bucketball. With a diverse range of sports and activations, including complimentary coaching sessions, pro-visits, family focused sessions and corporate challenges, the festival ensured there was something for everyone to enjoy - effectively engaging workers, residents and tourists alike.


30,137

players in London Sports Festival, 2025

202,895

website views from 2 May - 13 November

3.5m

ad playouts

National media coverage

including BBC London, London Standard, City AM, Padel Magazine and Business Matters

Highlights included

Card image cap

Across five months, the festival recorded over 30,161 players citywide, successfully delivering on its mission to increase footfall into the capital, support local businesses, and animate underused spaces, all whilst encouraging a healthy and active lifestyle.

Card image cap

13,983 participants played padel across three locations – St Paul’s Cathedral Churchyard, Tower Hill Terrace and Hay’s Galleria.

Card image cap

Paralympians and GB Basketball and Wheelchair Basketball players descended on the City of London’s Guildhall Yard. Featuring GB internationals Ashley Hamilton, Shanice Beckford-Norton, Paralympians Matt Sealy and Amy Conroy showcasing the extraordinary skill, teamwork and inclusivity at the heart of the event.

Card image cap

Paralympians and GB Basketball and Wheelchair Basketball players descended on the City of London’s Guildhall Yard. Featuring GB internationals Ashley Hamilton, Shanice Beckford-Norton, Paralympians Matt Sealy and Amy Conroy showcasing the extraordinary skill, teamwork and inclusivity at the heart of the event.

Card image cap

Free coaching sessions for children were offered to local schools, charity groups and residents introducing hundreds of young Londoners to experience sports such as padel and bucketball, and learn skills from professionals in basketball and football - promoting confidence, inclusion and healthy habits.

Card image cap

Sports that have never been played in the UK before were launched, including padel table tennis, and bucketball.

Headline Partner

Supporting Partners

Watch the 2025 Wrap-up Video

How to be involved

Whether you are a business, an organisation, or an individual, there is a role for everyone in Central London Alliance's work.

For businesses

Partnering with Central London Alliance opens doors to new audiences, supports London's recovery, and puts a brand at the heart of something that makes a genuine difference.

From headline partnerships to venue sponsorship, there are opportunities to suit organisations of all sizes.

Enquire about partnerships

For individuals

Joining Central London Alliance is free. Attend events, take part in campaigns, receive exclusive member offers and help shape London's future.






Join for free

For everyone

Follow along, share the campaigns, and come and experience what London Sports Festival, Fashion Frenzee and the other activations have to offer.



Follow on Instagram

Follow on LinkedIn